Toby Gale – Showdown

We had been talking about collaborating with Toby for a quite a long time before this video was shot.
Multiple tracks were sent our way and a lot of pondering and debating ensued and then he came back to us with Showdown.

After hearing the track, the video just sent our heads to a variety of classic 80′s cinematic imagery and from that point on the video almost wrote itself. Finding a lead actor that not only looked the part (yes, that is the lead characters actual hair) but could also dance was a real challenge.

Initially the video was written for a younger character, but after numerous auditions and plenty of sitting in on various dance classes throughout Yorkshire, it proved almost impossible. When we debated calling the concept off for fear of not finding the right character to tell the story, we received an email from Rueben Crossland-Jones.

Rueben had heard what we were looking for via word of mouth and the rest was history. We choreographed the piece ourselves which we really, really enjoyed and something we would never have imagined ourselves doing.

All in all, making this music video was so much fun. We had the time to really design and get our teeth into a lot of elements that really brought the piece together.

This piece was shot on the Arri Alexa in April 2012.

Rock & Bone

Rock & Bone is a furniture design company, comprised of the collaborative efforts of Damian Lawrence and Charlie Smallbone. Together the two have created a range of beautifully crafted pieces which are made in extremely limited runs and completely by hand.

Rock & Bone use a variety of unique techniques in the building and finishing of their products, and wanted to ensure that this would be reflected in the video in a creative manner. One of said techniques involves a particular style of left to right varnishing which we tried to reflect in the general momentum of the piece via camera movement and wipes.

We really enjoyed working on this piece, as we’d been interested in experimenting with match cuts and movement, and this project provided us with a perfect platform from which to do so.

This piece was shot on the RED Epic in November of 2012.

John Smedley – Representing Great Britain

John Smedley is one of Britain’s oldest brands with a rich history of heritage and tradition. We decided to focus on the journey of a jumper, from thread to finish, to show the world the unique process that each garment goes through during its time within production.

When we visited the factory, we were startled by the immense volume and the array of sounds that populate the production halls, so decided to use these as the motive for the rhythm of the piece. All of the sounds (excluding the brass) that make up the music are recorded from the factory floor. Each member of the orchestra (or the person that was operating each machine) is credited at the end of the piece.

We hope you enjoy the finished product, this one was a pleasure to make.

This piece was shot on the Red Epic in May 2012.

Laurel Collective – Jelly Bird

We were contacted by Tape Club Records to shoot a music video for their band Laurel Collective. After pondering on where the track could go visually for quite a long time we got the image of a spaceman being washed up on a shoreline and being discovered. To us, the track is about someone who is the wrong place at the wrong time, so we tried to connect these two initial ideas.

We’re open to some pretty geeky stuff, and a few of us had been reading a great deal of “ancient alien” theories, that argue that life on our planet was started by some kind of extraterrestrial life form. This was before “Prometheus” was released – we thought we were on to something…

We started to like the idea of a spaceman encountering an indigenous race, and typically this lead us on to a whole host of imagery. Having access to relatively unremarkable locations in this part of the country (or more appropriately, the world,) really set us up with a challenge to create something immersive.

This was a big production for us, and it was tackled under a tight timeframe. So many things worked in our favour, such as all of the scenes on the beach being shot in the same day, yet two radically opposite types of weather marking a distinct difference between the two scenes that occur there – perfect for making the world in which the video is set look bigger and more diverse. One thing that we actually thought of in post production which we thinks aids the “escapism” somewhat, is the shot of the moon in the sky. It’s funny how you work backwards sometimes. We really relied on a lot of help from those involved in this production. Thank you so much to the crew, but particularly the cast.

This piece was shot on the Red Epic in July 2012.

Everton – A True Blue Christmas

For Everton FC’s Christmas campaign, we wanted to pay homage to John Lewis’ 2011 Christmas commercial, which became an instant classic upon it’s release.

This piece was a real challenge for us as it was produced, shot and online within 6 days. Tight.

We enjoyed this one as we got to work with snow machines, a young actor and a great crew.

This piece was shot on the Red Epic in November 2012.

Pengilly’s – Toby’s Hill

A music video for Leeds/London based band Pengilly’s, for their new single “Toby’s Hill” (part of the EP of the same title). Pay as much or as little as you want to download it from here.

The band were fantastic to work with – all in all shooting this video was an absolute pleasure and one of the most enjoyable shoots we’ve been involved in.

Team Involved

The Hip Store – AW11 Lookbook

Here is a video lookbook that we produced for our good friends over at The Hip Store for their 2011 Autumn/Winter collection. 



Hip gave us full creative control over the project, which was both challenging and rewarding. 

We wanted to play with a very loose narrative, within some locations we have wanted to shoot in since our manifestation as a company. 

Shooting in the cave network that is depicted within the video was extremely testing for us. The caverns were 20 meters below ground level, with the location being a three quarters-of a mile crawl away from the entrance.

The claustrophobic gaps and crannies that both the us and the gear had to get through made the shoot very demanding, both physically and mentally. Two of our crew had minor panic attacks whilst on location, thus preventing them from returning to the shooting area.

The project was shot in one day, with both pre production, production and post-production taking place over the course of three days!

All in all, this piece was arguably the most difficult but memorable shoots we’ve embarked on and we’re extremely proud of the results considering the constraints we faced!



Celtic – 125th Anniversary Kit

For Celtic FC’s 125th anniversary kit launch, the club wanted to delve into the history and pay their respects to the origins of how they came to be. The video depicts Neil Lennon and the squad replicating the original team photo from 1888. Billy Connolly’s voice even makes an appearance!

Neil Lennon was an absolute pleasure to work with, but dealing with a full squad all at once was a new challenge for us. These shoots are always intense as you have such limited time with the players, but we hope it doesn’t show in the finished product.

This piece was shot on the RED Epic in September 2012.