WHAT WE DID
CREATIVE DIRECTION / CONCEPT DEVELOPMENT
We created an immersive fashion presentation experience for London Fashion Week; Men’s to unveil Paria Farzaneh’s SS19 collection, along with Farzaneh’s Converse activation at London’s Southbank. We came up with the concept of setting the presentation in open sided lorries, with set design elements referencing the 7 elements of Iranian New Year AKA Nowruz.
We shot campaign imagery before the presentation opened to the public, along with images for Vogue Runway, which went online shortly after the presentation finished.