WHAT WE DID
CREATIVE DIRECTION / CONCEPT FOR SHOW
We created an immersive fashion presentation experience for London Fashion Week to unveil the SOS SS18 collection. We shot campaign imagery before the presentation opened to the public. The concept for the collection was built around the Pagan influence within the DNA of British culture, so we used this as the backbone of the presentation. Models were positioned around a maypole, with organic elements with a presence of occult undertones and lighting inspired by master British painters.